BUSINESS MARKETING INTERN (ERASMUS+)

INTERNSHIP OPPORTUNITY: BUSINESS MARKETING INTERN
OBJECTIVES:
The internship aims to equip you with the necessary skills to become an expert in corporate marketing, capable of developing successful digital strategies. You will have the opportunity to work on market research projects for both large companies and Italian SMEs, opening doors to a promising future in marketing.

KEY TASKS FOR THE ROLE:

• Marketing Strategy Development: Participate in creating, implementing, and developing marketing plans and strategies to achieve company goals. Define target audiences and segment them based on demographics, behavior, and preferences.
• Content Creation: Develop engaging and relevant content for various marketing channels, including blogs, social media (Instagram, TikTok, Facebook, etc.), email, and websites. Conceptualize and execute content creation plans ensuring alignment with the brand's voice and messaging.
• Email Marketing: Create and send email campaigns to nurture leads, engage customers, and promote events. Monitor email performance metrics and optimize campaigns for better results.
• Search Engine Optimization (SEO): Optimize website and social media content to improve organic search rankings and increase traffic. Conduct keyword research and implement on-page and off-page SEO techniques.
• Analytics, Research, and Reporting: Monitor and analyze marketing performance metrics to evaluate campaign effectiveness. Research, prepare reports, and recommend adjustments to improve marketing strategies.
• Market Trends and Competitive Analysis: Stay updated on industry trends and competitors' marketing strategies. Provide insights to adapt marketing plans accordingly.
• Brand Management: Maintain brand consistency in all marketing materials and communications.
• A/B Testing and Optimization: Conduct A/B tests on various marketing elements (e.g., email subject lines, ad creatives) to improve conversion rates. Continuously optimize marketing campaigns based on data-driven insights.

YOU ARE IN THE RIGHT PLACE, IF:

• Must be eligible to receive the Erasmus+ grant from your university.
• Good proficiency in Italian (strong writing and speaking skills are required).
• Education: You are a student in the marketing or business field.
• Analytical Skills: Ability to analyze data and marketing performance metrics to make informed decisions.
• Responsibility and reliability.
• Motivation and ambition towards tasks and goals.
• Strong written and verbal communication skills for effective content creation and client/stakeholder communication.
• Copywriting skills for creative/marketing material.
• Creativity: A creative mindset for developing innovative marketing campaigns and content.
• Tech-Savvy: Familiarity with marketing tools and platforms.
• Project Management: Ability to manage multiple projects, set priorities, and meet deadlines.
• Adaptability: Willingness to stay up-to-date with industry trends and adapt to changes in the marketing landscape.
• Strategic Thinking: The ability to think strategically and align marketing efforts with overall business objectives.
• Attention to Detail: Accuracy in content creation and campaign execution to maintain brand consistency.
• Team player.
• Motivation to learn new skills.
   

Join us and prepare to take your business marketing career to the next level ! Please, submit your resume and a brief motivational letter and become part of our dynamic and innovative team!